Zama
project overview
A gifting collection for Zama Organics inspired by the diverse flavours, stories, and landscapes of India. Each box was designed to feel like a little journey through a different part of the country.
A gifting collection for Zama Organics inspired by the diverse flavours, stories, and landscapes of India. Each box was designed to feel like a little journey through a different part of the country.
project type
Packaging Design · Gifting Collection
year
2025
my role
designer
client
Zama
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
A brand with a little more toss.
TOSS'D is all about mixing things up, and the identity brings that spirit to life through movement, bold typography, playful layering and unexpected combinations.
A little tossed, never thrown together.
Zama
Zama
Zama
project overview
A gifting collection for Zama Organics inspired by the diverse flavours, stories, and landscapes of India. Each box was designed to feel like a little journey through a different part of the country.
A gifting collection for Zama Organics inspired by the diverse flavours, stories, and landscapes of India. Each box was designed to feel like a little journey through a different part of the country.
project type
Packaging Design · Gifting Collection
year
2025
my role
designer
client
Zama
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
project overview
A gifting collection for Zama Organics inspired by the diverse flavours, stories, and landscapes of India. Each box was designed to feel like a little journey through a different part of the country.
project type
Packaging Design · Gifting Collection
year
2025
my role
designer
client
Zama
THE PROBLEM Zama’s products come from different regions across India, each with its own story and character. The challenge was to bring these stories together into a gifting experience that felt cohesive, premium, and distinctly Zama.
THE PROBLEM Zama’s products come from different regions across India, each with its own story and character. The challenge was to bring these stories together into a gifting experience that felt cohesive, premium, and distinctly Zama.
THE PROBLEM Zama’s products come from different regions across India, each with its own story and character. The challenge was to bring these stories together into a gifting experience that felt cohesive, premium, and distinctly Zama.
THE THOUGHT The idea was to let each region have its own personality. We explored colours, illustrations, and visual cues inspired by the places and ingredients within each hamper, creating a collection that feels diverse while still belonging to the same family.
THE THOUGHT The idea was to let each region have its own personality. We explored colours, illustrations, and visual cues inspired by the places and ingredients within each hamper, creating a collection that feels diverse while still belonging to the same family.
THE THOUGHT The idea was to let each region have its own personality. We explored colours, illustrations, and visual cues inspired by the places and ingredients within each hamper, creating a collection that feels diverse while still belonging to the same family.
THE SOLUTION Created a series of illustrated gift boxes, each with its own visual identity while following a common design language. The result is a collection that makes gifting feel more personal, celebrating the people, places, and ingredients behind what goes into each box.
THE SOLUTION Created a series of illustrated gift boxes, each with its own visual identity while following a common design language. The result is a collection that makes gifting feel more personal, celebrating the people, places, and ingredients behind what goes into each box.
THE SOLUTION Created a series of illustrated gift boxes, each with its own visual identity while following a common design language. The result is a collection that makes gifting feel more personal, celebrating the people, places, and ingredients behind what goes into each box.
