Subko Cascara tea
project overview
A packaging exploration for Subko, a specialty coffee and craft brand rooted in the subcontinent. The project looked at how the story of cascara, its origins, and Subko’s cultural point of view could come together through packaging.
A packaging exploration for Subko, a specialty coffee and craft brand rooted in the subcontinent. The project looked at how the story of cascara, its origins, and Subko’s cultural point of view could come together through packaging.
project type
Packaging
year
2024
my role
Packaging Designer
client
Subko
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
A brand with a little more toss.
TOSS'D is all about mixing things up, and the identity brings that spirit to life through movement, bold typography, playful layering and unexpected combinations.
A little tossed, never thrown together.
Subko Cascara tea
Subko Cascara tea
Subko Cascara tea
project overview
A packaging exploration for Subko, a specialty coffee and craft brand rooted in the subcontinent. The project looked at how the story of cascara, its origins, and Subko’s cultural point of view could come together through packaging.
A packaging exploration for Subko, a specialty coffee and craft brand rooted in the subcontinent. The project looked at how the story of cascara, its origins, and Subko’s cultural point of view could come together through packaging.
project type
Packaging
year
2024
my role
Packaging Designer
client
Subko
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
project overview
A packaging exploration for Subko, a specialty coffee and craft brand rooted in the subcontinent. The project looked at how the story of cascara, its origins, and Subko’s cultural point of view could come together through packaging.
project type
Packaging
year
2024
my role
Packaging Designer
client
Subko
THE PROBLEM Coffee packaging often leans towards clean, minimal, and familiar visual codes. For Subko, the challenge was to create something that felt distinctly rooted in its culture while still feeling contemporary and collectible.
THE PROBLEM Coffee packaging often leans towards clean, minimal, and familiar visual codes. For Subko, the challenge was to create something that felt distinctly rooted in its culture while still feeling contemporary and collectible.
THE PROBLEM Coffee packaging often leans towards clean, minimal, and familiar visual codes. For Subko, the challenge was to create something that felt distinctly rooted in its culture while still feeling contemporary and collectible.
THE THOUGHT The design draws from the visual richness of the subcontinent, regional typography, old print ephemera, multiple scripts, and tactile details. Rather than treating the packaging as just a label, the idea was to make every element feel like a small piece of the story.
THE THOUGHT The design draws from the visual richness of the subcontinent, regional typography, old print ephemera, multiple scripts, and tactile details. Rather than treating the packaging as just a label, the idea was to make every element feel like a small piece of the story.
THE THOUGHT The design draws from the visual richness of the subcontinent, regional typography, old print ephemera, multiple scripts, and tactile details. Rather than treating the packaging as just a label, the idea was to make every element feel like a small piece of the story.
THE SOLUTION Designed a bold, tactile packaging system using box formats, screen-printed labels, layered typography, and colour cues inspired by origin and sourcing. The result is a collection that feels handcrafted, expressive, and connected to the story behind what’s inside.
THE SOLUTION Designed a bold, tactile packaging system using box formats, screen-printed labels, layered typography, and colour cues inspired by origin and sourcing. The result is a collection that feels handcrafted, expressive, and connected to the story behind what’s inside.
THE SOLUTION Designed a bold, tactile packaging system using box formats, screen-printed labels, layered typography, and colour cues inspired by origin and sourcing. The result is a collection that feels handcrafted, expressive, and connected to the story behind what’s inside.
