TOSS'D
project overview
TOSS'D is a London-based cloud kitchen and event-focused fast-food brand serving fries, burgers, and sides. The brief was to create an identity that felt young, energetic, and memorable without getting lost in an already crowded category.
TOSS'D is a London-based cloud kitchen and event-focused fast-food brand serving fries, burgers, and sides. The brief was to create an identity that felt young, energetic, and memorable without getting lost in an already crowded category.
project type
Strategy / Identity / Packaging / Applications
year
2026
my role
Brand Identity · Packaging · Art Direction
client
TOSS'D
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
A brand with a little more toss.
TOSS'D is all about mixing things up, and the identity brings that spirit to life through movement, bold typography, playful layering and unexpected combinations.
A little tossed, never thrown together.
TOSS'D
TOSS'D
TOSS'D
project overview
TOSS'D is a London-based cloud kitchen and event-focused fast-food brand serving fries, burgers, and sides. The brief was to create an identity that felt young, energetic, and memorable without getting lost in an already crowded category.
TOSS'D is a London-based cloud kitchen and event-focused fast-food brand serving fries, burgers, and sides. The brief was to create an identity that felt young, energetic, and memorable without getting lost in an already crowded category.
project type
Strategy / Identity / Packaging / Applications
year
2026
my role
Brand Identity · Packaging · Art Direction
client
TOSS'D
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
project overview
TOSS'D is a London-based cloud kitchen and event-focused fast-food brand serving fries, burgers, and sides. The brief was to create an identity that felt young, energetic, and memorable without getting lost in an already crowded category.
project type
Strategy / Identity / Packaging / Applications
year
2026
my role
Brand Identity · Packaging · Art Direction
client
TOSS'D
THE PROBLEM Fast food is a loud space, with bold colours, big typography, and familiar visual cues everywhere. TOSS'D needed to stand out without simply trying to be louder than everyone else.
THE PROBLEM Fast food is a loud space, with bold colours, big typography, and familiar visual cues everywhere. TOSS'D needed to stand out without simply trying to be louder than everyone else.
THE PROBLEM Fast food is a loud space, with bold colours, big typography, and familiar visual cues everywhere. TOSS'D needed to stand out without simply trying to be louder than everyone else.
THE THOUGHT The name itself became the starting point. TOSS'D is about mixing things up, different flavours, textures, ingredients, and experiences. We translated that idea into a visual language built around movement, playful layering, bold type, and unexpected combinations.
THE THOUGHT The name itself became the starting point. TOSS'D is about mixing things up, different flavours, textures, ingredients, and experiences. We translated that idea into a visual language built around movement, playful layering, bold type, and unexpected combinations.
THE THOUGHT The name itself became the starting point. TOSS'D is about mixing things up, different flavours, textures, ingredients, and experiences. We translated that idea into a visual language built around movement, playful layering, bold type, and unexpected combinations.
THE SOLUTION Created a flexible identity that feels energetic without feeling chaotic. The system extends across packaging and brand applications, using movement and playful compositions to make TOSS'D instantly recognisable while keeping the overall brand cohesive.
THE SOLUTION Created a flexible identity that feels energetic without feeling chaotic. The system extends across packaging and brand applications, using movement and playful compositions to make TOSS'D instantly recognisable while keeping the overall brand cohesive.
THE SOLUTION Created a flexible identity that feels energetic without feeling chaotic. The system extends across packaging and brand applications, using movement and playful compositions to make TOSS'D instantly recognisable while keeping the overall brand cohesive.
