Naad
project overview
Naad is a concept coffee roastery built around the idea of harmony between coffee, ritual, and sensory experience. The identity explores how geometry, rhythm, and nature can come together to create a calm yet expressive brand world.
Naad is a concept coffee roastery built around the idea of harmony between coffee, ritual, and sensory experience. The identity explores how geometry, rhythm, and nature can come together to create a calm yet expressive brand world.
project type
Brand Identity
year
2025
my role
Sr. Designer
client
Naad - Coffee Roastery
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
A brand with a little more toss.
TOSS'D is all about mixing things up, and the identity brings that spirit to life through movement, bold typography, playful layering and unexpected combinations.
A little tossed, never thrown together.
Naad
Naad
Naad
project overview
Naad is a concept coffee roastery built around the idea of harmony between coffee, ritual, and sensory experience. The identity explores how geometry, rhythm, and nature can come together to create a calm yet expressive brand world.
Naad is a concept coffee roastery built around the idea of harmony between coffee, ritual, and sensory experience. The identity explores how geometry, rhythm, and nature can come together to create a calm yet expressive brand world.
project type
Brand Identity
year
2025
my role
Sr. Designer
client
Naad - Coffee Roastery
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
project overview
Naad is a concept coffee roastery built around the idea of harmony between coffee, ritual, and sensory experience. The identity explores how geometry, rhythm, and nature can come together to create a calm yet expressive brand world.
project type
Brand Identity
year
2025
my role
Sr. Designer
client
Naad - Coffee Roastery
THE PROBLEM Coffee branding can often feel very similar, earthy colours, familiar typography, and minimal layouts. Naad needed a visual identity that could feel rooted in the ritual of coffee while having a character of its own.
THE PROBLEM Coffee branding can often feel very similar, earthy colours, familiar typography, and minimal layouts. Naad needed a visual identity that could feel rooted in the ritual of coffee while having a character of its own.
THE PROBLEM Coffee branding can often feel very similar, earthy colours, familiar typography, and minimal layouts. Naad needed a visual identity that could feel rooted in the ritual of coffee while having a character of its own.
THE THOUGHT The idea began with harmony. Drawing from sacred geometry and organic forms found in nature, the identity explores repetition, balance, and rhythm as visual expressions of the coffee ritual.
THE THOUGHT The idea began with harmony. Drawing from sacred geometry and organic forms found in nature, the identity explores repetition, balance, and rhythm as visual expressions of the coffee ritual.
THE THOUGHT The idea began with harmony. Drawing from sacred geometry and organic forms found in nature, the identity explores repetition, balance, and rhythm as visual expressions of the coffee ritual.
THE SOLUTION Created a visual identity that brings together structured geometry with softer, organic patterns. The resulting system feels contemporary yet grounded, giving Naad a distinctive visual language that can flow naturally across packaging and other brand touchpoints.
THE SOLUTION Created a visual identity that brings together structured geometry with softer, organic patterns. The resulting system feels contemporary yet grounded, giving Naad a distinctive visual language that can flow naturally across packaging and other brand touchpoints.
THE SOLUTION Created a visual identity that brings together structured geometry with softer, organic patterns. The resulting system feels contemporary yet grounded, giving Naad a distinctive visual language that can flow naturally across packaging and other brand touchpoints.
