menu design
project overview
A collection of menus designed for different spaces across London and Mumbai, each shaped around the character of the venue, cuisine, and overall dining experience.
A collection of menus designed for different spaces across London and Mumbai, each shaped around the character of the venue, cuisine, and overall dining experience.
project type
Print Design & Editorial Branding
year
2024
my role
Art Director & Designer
client
Menu Design
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
A brand with a little more toss.
TOSS'D is all about mixing things up, and the identity brings that spirit to life through movement, bold typography, playful layering and unexpected combinations.
A little tossed, never thrown together.
menu design
menu design
menu design
project overview
A collection of menus designed for different spaces across London and Mumbai, each shaped around the character of the venue, cuisine, and overall dining experience.
A collection of menus designed for different spaces across London and Mumbai, each shaped around the character of the venue, cuisine, and overall dining experience.
project type
Print Design & Editorial Branding
year
2024
my role
Art Director & Designer
client
Menu Design
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
project overview
A collection of menus designed for different spaces across London and Mumbai, each shaped around the character of the venue, cuisine, and overall dining experience.
project type
Print Design & Editorial Branding
year
2024
my role
Art Director & Designer
client
Menu Design
THE APPROACH Rather than using a one-size-fits-all system, each menu was customised to suit its space, from intimate cafés and restaurants to larger hospitality environments. Typography, layouts, colours, and visual elements were adapted to give every menu its own personality while keeping the information clear and easy to navigate.
THE APPROACH Rather than using a one-size-fits-all system, each menu was customised to suit its space, from intimate cafés and restaurants to larger hospitality environments. Typography, layouts, colours, and visual elements were adapted to give every menu its own personality while keeping the information clear and easy to navigate.
THE APPROACH Rather than using a one-size-fits-all system, each menu was customised to suit its space, from intimate cafés and restaurants to larger hospitality environments. Typography, layouts, colours, and visual elements were adapted to give every menu its own personality while keeping the information clear and easy to navigate.
THE RESULT A varied collection of menus that balance function with personality, turning a practical piece of communication into an extension of each space's identity and experience.
THE RESULT A varied collection of menus that balance function with personality, turning a practical piece of communication into an extension of each space's identity and experience.
THE RESULT A varied collection of menus that balance function with personality, turning a practical piece of communication into an extension of each space's identity and experience.
