JW Marriot
project overview
For JW Marriott, the project involved newsletter design and a visual refresh for their in-house café, Bombay Baking Company. The focus was on reimagining BBCO’s packaging with a fresh, contemporary approach that felt refined, vibrant, and premium while retaining the warmth and familiarity of the café experience. Through a cleaner visual system, bold layouts, and elevated detailing, the brand was given a more modern identity.
For JW Marriott, the project involved newsletter design and a visual refresh for their in-house café, Bombay Baking Company. The focus was on reimagining BBCO’s packaging with a fresh, contemporary approach that felt refined, vibrant, and premium while retaining the warmth and familiarity of the café experience. Through a cleaner visual system, bold layouts, and elevated detailing, the brand was given a more modern identity.
project type
brand identity, visual system, collaterals
year
2025
my role
Brand & Packaging Designer
client
JW Marriot
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
A brand with a little more toss.
TOSS'D is all about mixing things up, and the identity brings that spirit to life through movement, bold typography, playful layering and unexpected combinations.
A little tossed, never thrown together.
JW Marriot
JW Marriot
JW Marriot
project overview
For JW Marriott, the project involved newsletter design and a visual refresh for their in-house café, Bombay Baking Company. The focus was on reimagining BBCO’s packaging with a fresh, contemporary approach that felt refined, vibrant, and premium while retaining the warmth and familiarity of the café experience. Through a cleaner visual system, bold layouts, and elevated detailing, the brand was given a more modern identity.
For JW Marriott, the project involved newsletter design and a visual refresh for their in-house café, Bombay Baking Company. The focus was on reimagining BBCO’s packaging with a fresh, contemporary approach that felt refined, vibrant, and premium while retaining the warmth and familiarity of the café experience. Through a cleaner visual system, bold layouts, and elevated detailing, the brand was given a more modern identity.
project type
brand identity, visual system, collaterals
year
2025
my role
Brand & Packaging Designer
client
JW Marriot
The category was loud.
We didn't need to be louder. We needed to be more recognisable.
project overview
For JW Marriott, the project involved newsletter design and a visual refresh for their in-house café, Bombay Baking Company. The focus was on reimagining BBCO’s packaging with a fresh, contemporary approach that felt refined, vibrant, and premium while retaining the warmth and familiarity of the café experience. Through a cleaner visual system, bold layouts, and elevated detailing, the brand was given a more modern identity.
project type
brand identity, visual system, collaterals
year
2025
my role
Brand & Packaging Designer
client
JW Marriot
